The A-Z of Media Planning
Episode 68, May 25, 2023, 12:43 PM
In this episode of the Media Weekly, we're joined by Matt Prentis, Head of Planning at PHD Global. Tune in as Matt talks about his popular blog, "The A to Z of Media Planning", which he created to help young media professionals (and non-media specialists) navigate the industry.
Listen as we discuss:
- The huge gap in media training which led him to found the “A to Z of Media Planning”
- Whether there’s a crisis of creativity in the industry
- Tips to help marketers and media planners become more creative