Different Game, Different Fans, Different Strategy, with Charlotte Thomson

Season 2, Episode 2,   Jul 27, 2023, 08:57 AM

Episode 2 of our Women’s World Cup series is here with none other than Charlotte Thomson, Head of Women’s Football at COPA90. 
Charlotte has an unwavering passion for women’s football and can’t imagine working anywhere else. So, it was only natural we brought her on to cover the digital communities that enhance the women’s game in fun and unique ways.  
In this chat we cover: 

  • Why those who invest or want to invest in the women's game need to focus on fans 
  • How women's football is a different product that requires a different investment strategy 
  • The unique communities built around the women’s game 
     
Connect with Charlotte:  
LinkedIn: https://www.linkedin.com/in/charlottethomson/  

Want to support our show? Then what are you waiting for! Hit the 'follow’ button on Apple and Spotify, and if you’re feeling ever so generous (or you just love what we do), then leave us a five-star review and make our day, week, month, and year.  

More from EngageRM: 
Subscribe to The Crowd Newsletter: https://engagerm.com/newsletter-signup/  
Follow us on LinkedIn: https://www.linkedin.com/company/engagerm/ 
Check out our website: https://engagerm.com/