Cultivating a Positive Company Culture: Values, Attitude, and Leadership

Season 2, Episode 9,   Aug 25, 2023, 01:31 PM

In this episode of the Entrepreneurial Leap Podcast, host Rob Dube interviews Charles Coristine, the CEO of Lesser Evil Snacks. Charles shares his unique entrepreneurial story, emphasizing his passion for mindfulness and healthy living. He discusses the strategies he employed to build a successful business, such as embracing risk-taking and becoming a problem solver. 

Charles also highlights the importance of clear communication and constant feedback in cultivating a strong company culture. He emphasizes the significance of values, attitude, and empathy in leadership, as well as the value of hiring for attitude rather than just skills. Overall, this interview provides insights into the fascinating journey of Lesser Evil Snacks and the key elements that contribute to their success.

Key Points

  • Charles believes in focusing on the process and not trying to hit home runs right out of the gate.
  • Starting a company allowed Charles to work on himself and become the person he wanted to be.
  • Charles got into the snacking business through synchronicity and a desire to live a holistic lifestyle.
  • He always had entrepreneurial tendencies, starting with a paper route as a child, and his mother instilled confidence in him.
  • Embracing risk and playfulness in entrepreneurship
Best Quotes

  • "Being an entrepreneur is super stressful, but for whatever reason, the environment was a lot better for me and it allowed me to flourish."
Entrepreneurial Leap Resources

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