#42 Why I’ve Ditched My Lead Magnets
Episode 42, Sep 07, 2023, 05:10 AM
Lead magnets are things you get in exchange for your email address, and are widely used in marketing. I’ve decided to ditch mine, and in this episode I explain exactly why, and what I’m doing instead.
The world of business has changed, and the way we all do business needs to change too. I believe leading with value and care will enhance your reputation and win you far more clients, than just playing a numbers game and treating people as statistics or data.
In this episode you’ll hear:
The world of business has changed, and the way we all do business needs to change too. I believe leading with value and care will enhance your reputation and win you far more clients, than just playing a numbers game and treating people as statistics or data.
In this episode you’ll hear:
- Why email is the best marketing tool you can use
- How to market to your audience in a value-add way
- Why scarcity tactics aren’t sustainable for the long-term
- How to use automation with integrity
- How to find any disconnects in your business’ marketing
- How to share free content that makes people want to work with you
To build a sustainable business you need to create value and connection. It’s more fun and it has more longevity, and will help your business grow now and forever.
Resources in this episode:
- Business Bytes - really useful emails full of strategies, advice, and guidance that will help you grow your business, without a whiff of 24/7 hustle…
- Quick Clarity Boost – mini-strategy session
Next steps: