Pillars for podcasting success - with Colin Gray

Episode 3,   Oct 02, 2023, 11:56 AM

Colin Gray, founder of The Podcast Host and Alitu, explains what makes a good podcast, whether launching one is right for your business and offers practical tips

This episode of Launchpad features Colin Gray, founder of The Podcast Host and Alitu.

The Podcast Host is a business which helps podcasts to launch, grow and run their own show.

Technology platform Alitu is a simple tool for recording, editing and publishing podcasts. The all-in-one podcast maker is used by 2,600+ ambitious podcasters to ship their show – including Logitech, Harvard and Stanford Universities, Intuit, Workday and the NHS.

The episode covers:

• The evolution of podcasting as a medium (01:13)
• Why podcasts are so effective at connecting businesses with listeners (08:08)
• How he has built The Podcast Host & Alitu (11:48)
• The dos and don'ts of business podcasting (14:55)
• Practical tips for making a success of your podcast - 'Rocket Fuel' (21:53)
• How Colin likes to take off in his spare time... (26:00)