Southern Utah’s Diverse Tourism Economy with Brittany McMichael

Live from the Utah Tourism Conference in St. George, UT, the Greater Zion Convention and Tourism Office Director Brittany McMichael joins Adam to discuss her journey to her current role and being the host destination for this year’s conference. The two also dive into the rapid growth of Southern Utah and how things have changed throughout Brittany's time with the organization. Brittany also talks about involving her community in destination marketing and helping her residents become tourism ambassadors.

"We have had a phenomenal time hosting this group, it's a lot of work, but what I'm going to say today is that I'm so proud. I'm proud of my Greater Zion team, I'm proud of our community, I'm proud of our county for the amazing job that they've done in hosting this group." - Brittany McMichael

Greater Zion Convention and Tourism Office

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