Blockbuster’s “We Still Have DVDs” Response to Netflix

Contrary to popular belief, Blockbuster is still hanging on as a company, with one remaining location in Bend, OR. Once Netflix decided to remove mail-order DVDs from their service, Blockbuster responded in jest, reminding the world that they “still have DVDs." A.O. Baker, a copywriter at Atlantic New York, the marketing agency that worked with Blockbuster in this campaign, joins Camden on today’s episode to discuss Blockbuster’s “Until the Bitter End” campaign and their response to Netflix. Tune in for some insights into the thought process behind this campaign, what it was like working with the team at Blockbuster, and what made this campaign successful.

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