How Real-Time Marketing Helped Oreo Go Viral

Camden sits down with Jacqueline Crane, team director at EKR, to talk about the viral Oreo tweet during Super Bowl XLVII and why real-time marketing helped them grab a piece of the spotlight. They discuss some of the insights provided by Mike Nuzzo in a previous episode and why a campaign like this may or may not do well in today’s social media landscape.

Learn more about EKR here.