Setting the Bar: Cereal for Breakfast?!

Is this just a Setting the Bar story/money grab, or do you think it's actually okay advice? The CEO of Kellogg's is catching heat for saying you could save a lot of money… for doing this in your Setting the Bar story!

Source: https://www.today.com/food/groceries/kellogg-ceo-cereal-for-dinner-save-money-backlash-rcna140540