Can you fill up all that empty space?
Episode 8, Mar 05, 08:19 AM
This week we get positive about negative space. Our designers reveal how strategic emptiness enhances impact, guiding the eye to your core message faster and with greater clarity.
To the untrained eye, empty space around text and graphics can feel like unused real estate, or a missed opportunity to make everything bigger. But empty space is not wasted space. It can be an effective means to highlight a strong message by allowing the eye to identify it quickly and dwell on its meaning. Our designers explain how giving each element room to breathe can create a greater impact than packing the page with content.