Meet David Keene, Chief Marketing Officer, Europe at Wipro

Season 4, Episode 2,   Apr 16, 10:05 PM

In the second episode of season 4 of distillery Sessions, our founder Steve Wheen chats with David Keene, European CMO of tech giant Wipro.  David reveals his inspiring journey to becoming a CMO and shares his insights into the world of B2B marketing.

We discuss:
  • Customer-centricity: Putting the customer at the core of your marketing
  • Agile marketing: How a software development mindset can elevate your campaigns
  • Content marketing in a noisy world: Why quality should always trump quantity
And of course, any topical discussion couldn't avoid AI!

If you're a marketer looking for actionable strategies and expert advice, don't miss this episode!

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