How Small Insights Can Lead to Large Campaigns

Tony Bowe, a creative intern at EKR, joins Camden on today’s episode of Brands and Campaigns to talk about KitKat’s “Have AI Break” advertisement. Tony talks about what he enjoyed about the ad and the importance of not trying to force creative ideas for campaigns. Camden also uses Courage’s relationship with KitKat to illustrate how strong agency-brand relationships can lead to outside-the-box ideas like this one.

Learn more about EKR here.