New In Events: Industry advocacy and Let the Games begin!

Mike Fletcher and Paul Cook catch up with ICCA President Marta Gomes to find out how her home city of Paris is gearing up for the Olympic and Paralympic Games this summer.

Marta also talks about the importance of advocacy to highlight and emphasise the events industry's relevance, and importance to global enablers, policymakers, industry stakeholders and the global MICE community. 

Continuing the advocacy theme, in episode six we also hear from the Business of Events’ Martin Fullard in our regular series of interviews from the podcast booth on the show floor at IBTM World in Barcelona last year. 

Martin had just come off stage having revealed the findings of the 2023 Global Destination Report - an annual survey of destinations and convention bureaux. The report can be used as another advocacy tool when talking to governments about the importance of funding and the value that business events bring to a destination.