How to Deliver Advertising That Grows Your Brand with Dan White

Episode 347,   May 23, 08:00 AM

On this episode of LID Radio Podcast, we're joined by Dan White to talk about his latest book, The Smart Advertising Book: How to deliver advertising that grows your brand

About Dan White

Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Soft Skills Book, The Smart Marketing Book and The Smart Branding Book (all published by LID).

The Smart Advertising Book

The Smart Advertising Book presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies and hand-drawn illustrations.