How Tinder Reclaimed "The Swipe"

To many people, Tinder has gained a reputation as the app for hookups and shallow connections. In their recent campaign, they aimed to embrace ALL of the potential connections that “Start With a Swipe”.

Kevin Mulroy, partner and executive creative director at Mischief USA, joins Camden to share how they used that perception to steer the conversation in a fresh direction. Kevin also talks about what went into the production of this vibrant campaign. Later in the episode, Kevin and Camden compare this campaign to recent work from Tinder competitors.

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