Tina Shaw on Activision's Creative Strategy, UA Tips, and Successful Campaigns

In this episode of Gamesforum's Mobilize and Monetize Podcast, Tina Shaw, Associate Creative Director at Activision, delves into the secrets of crafting memorable creative campaigns for mobile gaming, including for Activision's Call of Duty: Warzone Mobile.

The discussion also covers winning strategies for user acquisition across regions like the US and Malaysia, unique challenges and opportunities in different markets, differences between mobile and console game creative, and how cutting-edge technology like motion capture is shaping the future of mobile game campaigns.