How Can Behaviour Economics Help us Understand Our Customers Better? with Anthony Tasgal

Episode 350,   Jul 09, 08:00 AM

On this episode of LID Radio Podcast, we're joined by best-selling author Anthony 'Tas' Tasgal to talk about his latest title, The Consumer Behaviour Book.

About Anthony Tasgal

Tas is a man of many lanyards: trainer, author, TEDx speaker, brand and comms strategist and lecturer. He spent 15 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. He is author of The Insight Book, The Storytelling Book, The Storytelling Workbook, Incitations, and The Inspiratorium (all published by LID).

About The Cosnumer Behaviour Book

In The Consumer Behaviour Book, Tas uses behavioural economics as the foundation to explain the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making.