Brand Recognition & Crisps Disruption

 When brands like crisp manufacturers create different varieties, they face a salty conundrum. Should they follow established conventions and risk imitating the competition? Or should they strike out and disrupt, flying in the face of popular associations? In this episode, Richard and Oscar join Danny to pop the semi-opaque lid of colour semiotics, peel back the foil of cultural bias, and reach into the tube of disruptive branding. Delicious.