Moloco's Ben Jeger on Leveraging Machine Learning to Navigate the Diverse EMEA Mobile Gaming Landscape

Ben Jeger, VP of EMEA at Moloco, is driving innovation in mobile advertising by harnessing the power of ML to tailor strategies across the diverse EMEA region. Consumer behaviors and preferences in mobile gaming vary widely across countries, with each market presenting unique cultural and economic nuances. Moloco adapts to these differences by leveraging ML to optimize ad placements and personalize user experiences, leading to significant improvements in campaign performance. Ben also delves into some pressing challenges facing the mobile advertising industry, such as navigating evolving regulations and maintaining user trust.