Blindside: Tom Tainton

Like it or loathe it, a good social media game can make a massive difference when it comes to getting fans through the gate. One person who knows this better than most is Tom Tainton, COO of the Bristol Bears. Since 2018, the Bears have done things differently both on and off the pitch. Tom talks to Sam Roberts and Sam Larner about what they're doing, why they're doing it, and why it works!