Incorporating AI into Commercialization Plans

In this exclusive PC Podcast interview, Steve Silvestro, president of OptimizeRx, a digital communications platform, details: the benefits to integrating direct-to-consumer (DTC) and healthcare provider (HCP) marketing strategies with technology, especially for patients and providers; the application of artificial intelligence (AI) toward the pharma marketing stage of commercialization; ways that pharma marketers can navigate the rapidly changing landscape of state-level consumer privacy legislation; and recommendations for pharma brands as they start to think about 2025 planning.