Scent Sells: How To Sniff Targeted Ads

This episode explores the world of scent marketing with the company responsible for the smell of hotel lobbies as well as other aromatic atmospheres you probably find yourself in often, never knowing that SOMEONE is behind the smell of the space.

So you thought targeted ads would stop at just your eyes and your ears? No, they're coming for your nose as well — in fact, they've been  there and you may or may not have even been aware of it. Some such companies like our guests for this episode, Air Aroma, are responsible for curating the olfactive vibes  in any kind of space, from hotel lobbies to fancy stores, homes of the rich and famous, car dealerships, cruise ships, airline lounges, and even medical offices. In this episode, we discuss scent marketing and just how effective an odor can be for experiential value, emotional manipulation (in a good way), as well as capitalist agendas.

[What we smell like: Vilhelm Parfumerie Moon Carnival, Juliette Has A Gun Not A Perfume]

Find more info, episodes, and merch at Smellyalater.live

Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.

Follow us on Instagram @smellyalater.mp3

Leave a (nice) comment & (5-star) review wherever you stream, and if you feel so inclined, respond to our Spotify episode prompts please!😇

As always, thank you for listening <3