The COMMODITY Comeback
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Commodity was one of the first fragrance brands to launch on the Internet, pioneering the fragrance DTC model. And then, a few years after its launch, it vanished. Quietly, suddenly, tragically. And now... IT'S BACK. The re-founder and CEO Vicken Arslanian joins us to talk about rebooting the beloved brand, breathing new life into it without changing its DNA, and even Commodity 2.0's debut scent.
Commodity was one of the first fragrance brands to launch on the Internet, pioneering the fragrance DTC model. And then, a few years after its launch, it vanished. Quietly, suddenly, tragically. And now... IT'S BACK. The re-founder and CEO Vicken Arslanian joins us to talk about rebooting the beloved brand, breathing new life into it without changing its DNA, and even Commodity 2.0's debut scent.
[What we smell like today: By Kilian Roses On Ice; By Kilian Angels’ Share]
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