Ep #18 | Inside Bordeaux: The Role of a Negociant with François Dugoua of Ulysse Cazabonne

In this episode of The Beverage Clique Podcask, Sean Ou sits down with François Dugoua from Ulysse Cazabonne, one of Bordeaux’s leading négociants and home to renowned brands like Rauzan Ségla. Recorded during Sean's recent trip to Bordeaux as part of the CIVB Bordeaux Educator program, this conversation delves into the challenges and future of Bordeaux wines amidst shifting consumer habits, increased competition, and the lasting impact of global events like COVID. 

Is Bordeaux losing its iconic allure, or is it simply adapting to a new landscape? Listen in as Sean and François explore the industry's responses and what’s needed to revitalize the wine scene.

Tune in, drinking comrades, and let’s dive into Bordeaux’s evolving legacy!