What It Takes to Build a Global Consumer Brand

In today’s episode, Adam Wilks shares how he’s built Carma HoldCo into a powerhouse for celebrity-backed consumer brands. As the CEO, he’s leading the charge in turning iconic names like Mike Tyson, Future and Ric Flair into global product empires. From cannabis and energy drinks to licensing deals that span continents, Adam breaks down the importance of authenticity in branding and why slapping a celebrity’s name on a product isn’t enough. He also talks about navigating private equity, expansion strategies, and how mission-driven partnerships set the foundation for long-term success in a rapidly evolving industry.