#49 Matt Sattel, OpenX
Season 1, Episode 49, Feb 12, 03:40 PM
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In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Matt Sattel, Chief Revenue Officer at OpenX, a supply-side platform (SSP).
Sattel discusses:
- The benefits and drawbacks of in-housing
- OpenX's positioning in the market between buyers and sellers
- The practice of reselling in CTV
- Whether honesty pays in the industry
- The debate around curation
- Are industry KPIs fit for purpose?
Sattel discusses:
- The benefits and drawbacks of in-housing
- OpenX's positioning in the market between buyers and sellers
- The practice of reselling in CTV
- Whether honesty pays in the industry
- The debate around curation
- Are industry KPIs fit for purpose?