Navigating Distrust: Pharma in the Age of Social Media
Feb 18, 10:00 AM
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In this episode of the Pharmaceutical Executive Podcast, CEO and Founder of Sooth, Ian Baer, is back to discuss:
- The growing distrust in social media
- Why people trust friends and influencers over companies
- The EMA's departure from X
- Concerns about information accessibility
- The healthcare industry's trust gap
- "Dark Social"
- and SO MUCH MORE!
Pharmaceutical Executive has a brand new look! Click through our February issue here: https://www.pharmexec.com/journals/pharmaceutical-executive/pharmaceutical-executive-february-2025