Marcus Luer: THE FANTASTIC BUSINESS STORY OF HOW TO BUILD A SPORTS

Marcus Luer is a true pioneer in the global sports industry. As the founder of SMRF Capital and Total Sports Asia, he spent over 30 years building one of Asia’s leading sports marketing agencies from the ground up. In this episode, Marcus shares his journey from humble beginnings to launching WWE in Asia, scaling a global business without being a native, and navigating the ever-evolving sports landscape. His visionary mindset, relentless drive, and deep industry insights make this a must-listen for anyone looking to break barriers and expand internationally.