Behind the $500 Million Fiasco at Sonos
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Sonos is a niche player in the speaker market, known for its great sound quality and seamless home audio systems. But, an app update ahead of the launch of its first pair of premium headphones cost the company $500 million in market cap. WSJ’s Ben Cohen speaks with columnist Dan Gallagher on this unusual business debacle and how Sonos could bounce back.
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Sonos is a niche player in the speaker market, known for its great sound quality and seamless home audio systems. But, an app update ahead of the launch of its first pair of premium headphones cost the company $500 million in market cap. WSJ’s Ben Cohen speaks with columnist Dan Gallagher on this unusual business debacle and how Sonos could bounce back.
Sign up for the WSJ's free Technology newsletter.
Learn more about your ad choices. Visit megaphone.fm/adchoices