Sexism, Safety, and the Future of Mobile Gaming for Women

As the UK’s ASA bans sexist mobile game ads, we speak with Kate Minogue - former Paddy Power analyst, ex-Meta, and founder of Kate Minogue Consulting - about how advertising fuels exclusion and shapes gender perceptions in gaming, both for players and within industry leadership.

Recorded after the removal of the disturbing No Mercy game from Steam and the release of Netflix’s Adolescence, we explore how these moments reflect deeper issues of sexism in the industry, and what it will take to create real change.

What does it take to dismantle these entrenched norms? And can the industry finally be held to account?