Eric Trachtenberg at ICAC : The Case for Cotton as a Global Public Good

In this episode, hosts Eimear McDonagh and Camille Cluzel interview Eric Trachtenberg, Executive Director of the International Cotton Advisory Committee (ICAC). From its economic importance to its impact on livelihoods around the world, Eric makes a compelling case for why cotton should be recognized as a global public good. 

The conversation covers the potential of cotton to drive sustainable development, foster innovation, and empower communities—while also debunking some of the most common myths and misconceptions about cotton production and its environmental footprint. Whether you're new to the topic or a seasoned Cotton advocate, this episode offers fresh insights into the global cotton conversation.