Lovegrass Ethiopia: Building a business from the roots up

As aid programs are cut across the developing world, the focus falls on what investors can do to help create economic growth. Someone who knows all about impact investing is Yonas Alemu, the founder of Lovegrass Ethiopia, which creates products from teff, a gluten- free grain that's native to Ethiopia and sells them across the world. Yonas abandoned a successful career in investment banking in London to create a business in the country of his birth. He spoke to Tim Phillips about how entrepreneurship can stimulate positive change across Africa and how negative stereotypes of Africa’s dependency on aid discourage investment.

Read the full show notes: https://voxdev.org/topic/firms/building-business-roots-yonas-alemus-journey-ethiopian-entrepreneur

Discover more about Lovegrass Ethiopia’s products and history: https://thelovegrass.com/