Getting Tyre Sustainability and Cost Back on Track with ENSO

This week JC and Paul are joined by Gunnlaugur Erlendsson, the founder and CEO of Enso Tyres—the world's first premium tyre brand dedicated to electric vehicles. G shares his journey of revolutionising the tyre industry by creating products that not only extend EV range but also significantly reduce tyre pollution. With a staggering 2 billion tires produced annually worldwide, G reveals how Enso's innovative approach delivers better performance, longer life, and lower costs—all while helping combat the critical issue of tyre particulate pollution. From his Earthshot Prize nomination to strategic partnerships with Uber, discover how this B Corp certified company is driving real change in the EV ecosystem while making sustainability commercially viable.

Enso Tyres
https://www.ensotyres.com

Gunnlaugur Erlendsson
https://www.linkedin.com/in/gerlendsson/