ThinkWORKS 63 The Unexpected Guest Principle!

The Unexpected Guest is the 13th Principle in my new book 'You 2.0: Build Yourself Better' and is all about how you must ask on a regular basis a simple but powerful question: What event, no matter how unlikely, should it occur destroy my professional or private life (or product or service or business or community and so on) literally overnight? Think Nokia and Apple, Tran-Pennsylvania Rail and the Ford Truck, the Vinyl Industry and the CD. These weren't incremental or even huge improvements in their respective industries, but a brand new way of doing things that literally changed the rules of the game. This episodes explains how you can plan for the unknown unknowns and be in better shape to survive their sudden appearance!

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