M&A Zing (Ep. 19) - AI, Exits & The CEO Mindset: Paul Avins
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Serial entrepreneur and award-winning coach Paul Avins joins host Gareth Hawkins to unpack the real playbook for turning a good company into a multi-million-pound asset. Paul shares battle-tested lessons from five exits (and two “spectacular fails”), reveals the repeatable stages of the Scale-Up Mountain, and explains why your first move should be swapping “Managing Director” for CEO on LinkedIn.
From hiring A-player talent and funding velocity jumps to leveraging AI for instant quoting and multilingual marketing, Paul breaks down the exact levers that move a firm from £1M to £10M - and when to pivot to M&A for a £50 M+ payday.
Paul Avins, founder of Scale Up Coaching and community-builder at Team Dynamics Global, has helped owners add a combined £140 m+ in enterprise value. In this rapid-fire conversation we cover:
The “mountain” framework that shows you exactly when to switch strategy (sales engine → acquisitions → exit)
Why changing one word in your LinkedIn title forces the CEO mindset
How AI agents are collapsing 2-week quoting cycles into 3-hour sprints
The #1 lie trapping most founders under £5 m—and how to break it
Guest bio
Paul Avins is a serial entrepreneur (5 exits, 2 spectacular flops), award-winning former ActionCOACH franchisee and host of The Grown-Up Business Podcast. Through Scale Up Coaching and Team Dynamics Global he guides founders past seven figures and onto life-changing capital events.
⏱️ TIMESTAMPS
0:00 Intro & welcome
0:45 Meet Paul Avins - 5 exits, 2 “face-plants”
1:32 New UK & EU searchers shout-out (Marques Paolo, Sebastian de Bock)
2:16 What Scale Up Coaching & Team Dynamics actually do
3:00 Paul’s early exits + ActionCOACH award run
4:57 Mentors & the bookshelf that shaped his philosophy
7:14 The “mountain” stages of revenue (£1 m → £25 m)
9:22 Crossing the £5 m chasm—build, buy or sell?
12:18 CEO vs Managing Director: one word that changes everything
15:05 Borrowing vs. equity dilution (and the hidden mindset block)
17:11 AI in the real world—7-figure quote automation case study
22:02 Global language hacks & website heat-mapping with LLMs
26:03 Human connection as the next competitive moat
33:13 Jeff Bezos’ unchanging truths test—for any industry
34:45 Paul’s horizon: Dubai “3-Day MBA”, £50 m exits & bio-hacking roll-up
38:40 Where to connect with Paul & free resources
39:59 Gareth’s wrap-up & next week’s preview
📎 RESOURCES MENTIONED
Scale Up Coaching →https://www.paulavins.com/coaching
Paul’s site → https://www.paulavins.com/
The Grown-Up Business Podcast → https://www.paulavins.com/podcast
AI tools referenced: ElevenLabs voice-clone, Fireflies quoting agent, ChatGPT-4o heat-map plug-ins
About M&A Zing
Host Gareth Hawkins: CEO & Co-Founder, BizCrunch (exited founder & M&A investor). Each week we dive into real-world SMB M&A across the UK & Europe.
Join the BizCrunch Community
Early-access episodes, live Q&A and networking for acquisition entrepreneurs & investors. Sign up → https://www.bizcrunch.co/community
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