AESPA’s Rise: How Great Branding & A&R Helped them Escape 'Kwangya' and Set the Modern GG Standard

AESPA didn’t always feel cohesive — from polarizing opinions on their performances in their rookie era to questions regarding their AI concept. But now they radiate icon energy with a brand and sound that feel untouchable. In this episode, we break down how smart A&R and focused branding helped transform AESPA into the blueprint for modern girl groups.