BBH Creative & Strategy Heads Fight for Work, Not the Ego

Saskia (Deputy CSO) and Felipe (ECD) from BBH London know what real creative partnership looks like, ten years of collaboration, no ego, and just enough conflict to keep the work sharp. In this episode, they talk candidly about why healthy creative tension is underrated, how briefs should never be thrown over the fence, and why creativity only works when it’s built on trust, not templates.