Jo Redfern: every sport, everywhere, all at once

In another conversation about sport and younger audiences, Futrhood Media founder and digital media strategist Jo Redfern lays out the demands of multi-platform storytelling across channels such as YouTube, TikTok and Roblox.

Redfern – the former Head of Brand for BBC Children’s and Education who has since advised sports bodies including the Premier League and the R&A – also discusses what sport can learn about audience outreach from kids’ series like Bluey, the creator mindset, and the unexplored power of animation. 

Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.

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Theme music from Upbeat: Crush - Kaleidoscope