Inside the $150 Billion Scam Wrecking Mobile Ads

Think ad fraud is just a marketing problem? Think again. In mobile gaming, it’s a $150 billion global crisis, bigger than the illegal organ trade, that drains budgets, ruins data, misleads strategy, and even burns 2% of the world’s electricity. 

Pola Vayner, a leading Operations & Fraud Prevention Consultant, breaks down the most dangerous misconceptions companies still have, the operational cost of ignoring compliance and tech-based fraud, and the essential tactics to detect and fight back. 

If your campaigns rely on data, your business is already at risk.