Think Blink—Make Customers Love Your Brand

90% of buying decisions are emotional; Are you speaking to the heart or just listing features?

Host Lisa Urbanski sits down with design legend and SLD president Jean-Pierre Lacroix to unpack his new book Think Blink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye.

In this fast, insight-packed episode, Jean-Pierre reveals the seven tenets behind emotional branding, the “blink factor” that locks your brand into memory, and why simplicity and one powerful “emotional word” can outpace any feature list.

You’ll discover:

• How to compete on emotional equities when features are easy to copy
• The psychology behind impulse buys and disruptive packaging
• Why only ~30 of 80,000 new products win, and how to be one of them
• The Trust Ladder, community-building, and measuring sentiment (hello, AI)

📖 Ready to Think Blink? Grab the book HERE

🔗 Explore Jean-Pierre's work & services at sld.com

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