The Future of Natural Fibres – Dalena White, Make The Label Count
Episode 11, Aug 26, 03:00 AM
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Today, we’re diving into the fascinating world of fashion, textiles, and sustainability with someone who’s seen it all — from the design studio to the factory floor, and now all the way to the global stage.
Our guest, Dalena, has more than 20 years of experience in clothing design, textile manufacturing, merchandising, and fashion retail sourcing. She started out on the board of a clothing factory, before stepping into the wool industry in 2008, where she helped shape brand development for South African Merino wool — everything from styling and textile innovation to retail partnerships.
Fast forward to 2016, and Dalena took on a global leadership role as Secretary General of the International Wool Textile Organisation, based in Brussels. That’s the world’s authority on wool standards, representing 26 countries and every stage of the wool pipeline.
But that’s not all. Dalena is also co-spokesperson of the Make the Label Count initiative — where she and her team navigate the tricky world of European legislation, shining a spotlight on the real, science-backed data that proves natural fibres are truly sustainable choices.
With her incredible background across fashion, manufacturing, and international trade, Dalena brings a unique perspective on the challenges — and the huge opportunities — facing the cotton industry today. So buckle up, this is going to be an in-depth, inspiring conversation about sustainability, innovation, and the future of natural fibres.
Our guest, Dalena, has more than 20 years of experience in clothing design, textile manufacturing, merchandising, and fashion retail sourcing. She started out on the board of a clothing factory, before stepping into the wool industry in 2008, where she helped shape brand development for South African Merino wool — everything from styling and textile innovation to retail partnerships.
Fast forward to 2016, and Dalena took on a global leadership role as Secretary General of the International Wool Textile Organisation, based in Brussels. That’s the world’s authority on wool standards, representing 26 countries and every stage of the wool pipeline.
But that’s not all. Dalena is also co-spokesperson of the Make the Label Count initiative — where she and her team navigate the tricky world of European legislation, shining a spotlight on the real, science-backed data that proves natural fibres are truly sustainable choices.
With her incredible background across fashion, manufacturing, and international trade, Dalena brings a unique perspective on the challenges — and the huge opportunities — facing the cotton industry today. So buckle up, this is going to be an in-depth, inspiring conversation about sustainability, innovation, and the future of natural fibres.