Sam Diss: clubs, fans, culture and brands

Episode 13,   Sep 17, 04:30 AM

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Writer and strategist Sam Diss discusses the ever-broader range of commercial storytelling modes and outlets in football, as clubs and brands lean into the experiences of their fan communities.

The former head of content at Mundial magazine also explores the art of the athlete profile and reflects on The English Disease - his award-winning podcast series about football violence, male anger and generations of societal alienation.

Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.

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Theme music from Upbeat: Crush - Kaleidoscope