Inside Team GB: How Digital Change Turned Finance into a Strategic Partner
Episode 4, Nov 04, 12:22 PM
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Team GB is a non-profit funded entirely by sponsorship - which means finance has to work differently. In this episode of The Incremental Edge, CFO Sarah Wallace joins host Emma Pownall to share how small, practical changes have shifted her finance team from admin to true business partners.
Sarah explains how technology freed her team from manual work, why mobile purchase order approvals cleared a 12-year backlog, and how building everyday relationships across the organisation is changing the perception of finance. She also shares how better data on sponsorship margins is shaping smarter conversations, and why cash management is always front of mind in a sponsor-funded model.
In this episode:
Sarah explains how technology freed her team from manual work, why mobile purchase order approvals cleared a 12-year backlog, and how building everyday relationships across the organisation is changing the perception of finance. She also shares how better data on sponsorship margins is shaping smarter conversations, and why cash management is always front of mind in a sponsor-funded model.
In this episode:
- What makes Team GB’s finance model unique
- The small wins that transformed ways of working
- Finance as a trusted partner, not just a back-office function
- Data that drives better sponsorship and cash decisions
- One small action leaders can take this week
Watch the conversation on:
▶️ YouTube: https://www.youtube.com/watch?v=Dcw8nmtwusw
📝 Datel Insights Blog: [link]
Read the ShowNotes & key takeaways:
[LINK]
🔗 Connect with the speakers:
Emma Pownall → https://www.linkedin.com/in/emmapownall
Sarah Wallace → https://www.linkedin.com/in/sarah-wallace-53b64053
Learn more about Team GB:
https://www.teamgb.com/
Incremental Edge is a podcast by Datel:
https://datel.info/
▶️ YouTube: https://www.youtube.com/watch?v=Dcw8nmtwusw
📝 Datel Insights Blog: [link]
Read the ShowNotes & key takeaways:
[LINK]
🔗 Connect with the speakers:
Emma Pownall → https://www.linkedin.com/in/emmapownall
Sarah Wallace → https://www.linkedin.com/in/sarah-wallace-53b64053
Learn more about Team GB:
https://www.teamgb.com/
Incremental Edge is a podcast by Datel:
https://datel.info/