Courage Is the New Competitive Advantage: Christopher Williams on Leading Through Uncertainty

Season 6, Episode 23,   Nov 05, 03:17 PM

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In a time when leaders everywhere are navigating uncertainty, Christopher Williams reminds us that courage isn’t about fearlessness — it’s about choosing action despite fear.

Christopher has spent his career leading transformation at some of the world’s most iconic brands — Nike, adidas, Gap, VF Corp — and now helps boards and executive teams at high-growth companies drive sustainable impact through his firm, Custament Partners.

In our conversation, we explored:
  • What courageous leadership really looks like in turbulent times
  • How to balance commercial success with meaningful impact
  • The “7 Choices” from his upcoming book Courage: Living a Life Without Regret
  • Proving yourself to yourself 
  • Playing The Sport of Leadership with the mindset of a Leadership Athlete
  • And so much more! 
My favorite takeaway?

“Meaningful transformation happens at the intersection of curiosity, strategic thinking, human connection, and courage.”

🎧 Listen to the full episode and bolster your courage in business and life!