We speak of brands often, sometimes (often) critically, other times admiringly. One such brand in the latter is Serviette, helmed by Trey Taylor. A creative culmination of his own tastes, education in fashion, and upbringing in the Great North, Serviette explores the tension between class with modern olfactory concepts, and a whole moodboard's worth of far-reaching cultural references.

[What we smell like today: Necessaire Olibanum, Maison Crivelli Tubereuse Astrale]

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