The Rise and Disappearance of Internet Fake Gurus

They promised wealth, freedom, and “secret knowledge” but most of it was fake. From rented Lamborghinis to staged mansions and recycled advice, internet gurus built empires selling dreams they never lived. When the hype faded, the lawsuits started, and the money dried up… many of them vanished overnight. Some rebranded. Some got exposed. And some are still trying to scam under new names.
Where did these fake gurus go after the internet turned on them? How did so many people fall for the same tricks? And why does this cycle keep repeating?
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