EJ Schultz: making 30 seconds count at the Super Bowl

As the New England Patriots and Seattle Seahawks prepare to face off in Santa Clara, Ad Age news editor EJ Schultz talks through the art and science of the Super Bowl commercial.

He explains how their role and relevance have evolved in the digital era - where the massive audience of the NFL championship game has become more and more of a TV outlier - and dips into the creative and cultural trends that have defined them in recent years.

He also compares the Super Bowl as a US media platform to the Olympics and FIFA World Cup, and picks out some of his favourite and most effective spots from previous editions.

Instagram: @outlines_podcast
Threads: @outlines_podcast
Bluesky: @outlinespodcast.bsky.social
TikTok: @outlines.podcast

Theme music from Upbeat: Crush - Kaleidoscope