Are We Built for What’s Coming in Tourism? (Live at SC GovCon)

In this episode of Destination Discourse, Stuart Butler (Visit Myrtle Beach) and Adam Stoker (Brand Revolt) record live at the South Carolina Governor’s Conference on Tourism.

Instead of a traditional presentation, they brought the podcast format to the stage.

No slides.
No scripted panel.
Just live audience polling and an open conversation about what’s really happening in the tourism industry.

It’s a different environment than it was just a few years ago. Consumer behavior is evolving. Expectations are rising. Technology and AI are reshaping how travelers discover and choose destinations. At the same time, communities are asking harder questions about growth and impact.

So Stuart and Adam started by asking the room to weigh in.

Through live polling, attendees voted on:
 • The biggest challenges facing tourism professionals right now
 • What’s shifting in their communities
 • The issues that aren’t being talked about enough
 • The capabilities destinations will need moving forward

The top responses shaped the rest of the session.

What followed was a candid, unscripted discussion with real input from operators, destination leaders, and public officials in the room.

This episode isn’t about bold predictions or polished answers. It’s about where the industry stands right now — and what it will take to navigate what’s ahead.

If you work in destination marketing, hospitality, attractions, or public leadership, this conversation is for you.