How to Engineer the Perfect Product Market Fit

Joey Zwillinger, the founder of Allbirds and Biologica, sat down with Jason
to talk about the challenges of finding your ideal customer. Joey's done
it both ways. Starting with a product and searching for the right
people to buy it, and starting with a problem and building the solution.
In this conversation, he breaks down what actually works when you're
hunting for product-market fit, and what to do when your customers
surprise you (because they will).
Learn more about your ad choices. Visit megaphone.fm/adchoices

Joey Zwillinger, the founder of Allbirds and Biologica, sat down with Jason to talk about the challenges of finding your ideal customer. Joey's done it both ways. Starting with a product and searching for the right people to buy it, and starting with a problem and building the solution. In this conversation, he breaks down what actually works when you're hunting for product-market fit, and what to do when your customers surprise you (because they will).

Learn more about your ad choices. Visit megaphone.fm/adchoices