“Good enough to start, governed enough to scale," says Rehan Shah, AWS

Rehan Shah, General Manager and Head of Channel and Partner Sales for US Greenfield at AWS, explains how the right mix of AI tools, trustworthy data, and strong controls turns early AI trials into real business results. He shows how AWS provides access to top models, better value, responsible AI practices, and secure ways to connect your systems. Examples include instant insights from manufacturing data and Breakthru Beverage moving hundreds of servers, plus quick AI helpers like a Sales Coach and a Legal Assistant. He also shares how to keep costs in check and set up a company-wide AI program with clear budgets and accountability.